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RAVLEEN KAUR
2019—2024

SIKHS 
AGAINST HATE


Sikhs against hate is a public campaign, developed for the city of Savannah. An exploration of the ways in which Visual communication can bring about social change with an experience designed around that hypothesis. 

MFA THESIS: 
VISUAL EXPLORATION, RESEARCH & WRITING
DESIGNER & RESEARCHER

Public Campaign
Book Design
Thesis Writing

The public campaign consisted of a series of posters based on the design of the 1960s 'Uncle Sam' propaganda posters. The idea was not only to use a visual language which is recognizable within the context of the U.S. but also to challenge the idea of representation of the country through the portrait of an immigrant community individual as opposed to a white male. The original messaging associated with the posters was also turned on its head by asking people to 'act against hate', inviting people to 'know each other better' and 'joining one another in a casual cup of tea and conversations'.



A Chaa langar was organised as a part of the experience of the campaign. The idea behind the Chaa langar was to showcase the Sikh ideology of sharing one's resources in practice as well as creating an avenue to allow conversations to happen. Through conversations over tea, I was able to share the Sikh ideology and culture with individuals from different communities as well as create open channels for others to share about their own communities.
Stickers were designed to be added to the tea cup sleeves or for individuals to take away from my thesis show.


SIKHS AGAINST HATE BOOK


The Sikhs Against Hate Book is a collection of writings from my thesis paper. The design reflects the process of the thesis exploration, a segmented book with multiple 8 panel zine sections. The sections come in an acrylic bookcase with a puzzle style construction. The idea was to engage the audience to eventually open each section to reveal posters on the back for more context. The experience intended for the audience is similar to my own journey through this thesis; The act of being vulnerable and putting pieces of this puzzle together to find my interest, problem and a possible solution.

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